7 common mistakes that businesses make with press releases

Press Release mistakes

1.- making a press release more than two pages long
Your customers, your dealers, newspaper editors, all the people you want to read your press releases have busy jobs – they simply don’t have the time to read long press releases. If they see one that’s more than two pages long they won’t even start reading it. Better still try and get your message across in a single page

2 – not writing a press release so that it’s news to your intended reader

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InfoBundle: VW Passat – The Force

The Force

Volkswagen Commercial: The Force
Super bowl 2011, one TV commercial stood out amongst the kaleidoscope of lavish and impressive ads. The story of a child in a Darth Vader costume trying to use his Jedi-like forces around the home. Only feeling success when his father uses the remote on the family’s VW Passat. The commercial succeeded in associating the product with the image of idealized family life and leaving a lasting impression.

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15 minute guide to understanding SEO for Business websites and beyond

SEO guide

With the growth of the internet the purpose of marketing and advertising has not changed, but the way achieve our goals has. Copywriting is no longer about simply persuading customers to buy and building brands, but about getting your products and company listed  into prime positions in search engines.  In this short article we share some basic search engine optimization tips and highlight how the importance of SEO goes beyond websites and touches areas such as press releases and white papers.  The article will help you optimize your site for search engines and covers the ten key aspects of successful SEO.

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Marketing IQ – Germany

Convince English copywriting service

By Bob Cook

The first rule of marketing is understand your customers, take time to join Convince Copywriting as we look at different nations and nationalities from a marketing perspective. In part one of the series we will talk about Germany and the Germans.

Overview:
Germany has Europe’s largest economy and the fifth largest economy in the world in comparative terms. The business and social culture is very different from the Anglo cultures (UK, USA) and from the Latin cultures (Spain, and South America). It is a culture that focuses on “Ordnung”, which translates as order, system, or organization. This philosophy dominates the German business world more than anywhere else and is felt by many to be the key to Germany’s growth and reputation for quality.

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How to Write a Press Release in English

Convince English copywriting service

By Bob Cook and Steve Wallace

A press release is a written statement given to the media. It can announce a variety of news items: scheduled events, promotions, awards, news products and services and sales numbers. They can also be used to create a feature story. Reporters are more likely to consider a story idea if they first receive a release. It is a fundamental tool of Public Relations. A tool anyone can use.

Format for the press release

Write the headline. It should be short, clear and give the press release’s main point.

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T.I.M.E. Marketing

Convince English copywriting service

By Steve Wallace & Bob Cook

The effective marketing technique for B2B technology marketing

Targeted:

B2B advertising that is written for everybody is read by nobody. The more customized your message, the more likely it is to be read by the people you want to read it. Targeted marketing writes for businesses, but understands that businesses have different decision makers who decide what to purchase. Targeted marketing writes different material for different levels of the company hierarchy. A senior engineer wants to know detailed technical information. The manager wants to know benefits. The purchasing department wants to understand the price. All of these concerns must be addressed through targeted marketing messages.

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The Quick Guide to Preparing Your English Trade Show Documents

Is your exhibition material ready for printing?

By Bob Cook

Considerations when marketing documents

The first consideration is the audience who will attend the exhibition? Are they?

  • Retail purchasers searching for products to sell
  • Manufacturer representatives looking for OEM suppliers
  • Research engineers looking for solutions to problems
  • Journalists looking for news stories
  • Corporate purchasers looking to buy in bulk
  • End users looking to buy for themselves

When there is likely to be a mixture choose your target customers. Once you work out who your customers are, grab a sheet of paper and make a list of their needs.

Use this list as the basis of your exhibition material, write your documents as an answer to their needs.

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Recession B2B Marketing– 5 Techniques To Help You Survive

Convince English copywriting service

By Steve Wallace & Bob Cook

When a recession hits marketing strategies are revised and marketing budgets cut, but what should your company do to best make use of its opportunities remaining in the marketplace? Bob Cook and Steve Wallace look at 5 simple techniques that Taiwan’s B2B companies can use to retain overseas market share and examine how the recession affects business customers.

The business world turned into a warzone – layoffs are everywhere, contracts are being torn up and the chances of invoices being paid is near zero. Fears of being downsized now dominate almost every business decision; this makes effective marketing twice as hard as it was before. Or does it? Maybe it makes it simpler. Now we know what really motivates purchasers. Consider the implications of this as you read these techniques for survival marketing.

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Just Salesmanship

English Copywriting service

by Claude C. Hopkins taken from Scientific Advertising

To properly understand advertising or to learn even its rudiments one must start with the right conception . Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman’s standards. Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.

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