Case Study C

The president of a major international company has to give a speech, and he’s totally unimpressed with the script he’s been given. It’s dull, poorly translated, and just not up to par, so what do you do? Call Convince!  Within a day, we’d run the speech through our two-stage process, first using a copy editor to correct errors and tighten up the language, and second, using a copywriter experienced with public speaking to add rhetoric and tone. The result, a speech that the company president was pleased to make.